Agentic AI: the next battleground for Chinese brands

China’s companies have mastered social media marketing playbooks. Now, they must learn to win the trust of artificial intelligence (AI) agents that will increasingly shape what consumers discover, consider and ultimately buy. These personal concierges are starting to determine the best choices for each user by balancing price, quality, reliability, sustainability and individual preferences. Tell an AI agent you want to go “somewhere”, and it can autonomously choose the destination and book...

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